My internship office is locate at VCU Snead Hall B4128. I create promotional packages for VCU School of Business events, such as promotional slides, postcards, digital header and printed event program.
This Project is corroborating with Virginia Council on Economic Education to hold an event to honor S. Buford Scott. Since 1970, S. Buford Scott has been the premier champion for the Virginia Council on Economic Education and its mission to provide students with the economic knowledge and financial skills needed to thrive in our dynamic economy.
My design for this event includes poster, invitation card, mailing envelope, reply card, Bio program, endowment program, TV slide images and Powerpoint slides.
Black Swan Books
Black Swan Books buy and sell fine, unusual and rare books in most fields. I transform the letters “B” and “S” into the simplified form of the black swan. Creating a line that looks like a silhouette of an open book as well as water wave. And choosing a serif typeface for the logo to show the bookstore's classic feeling to the customers.
Time to Kick Butt
This publication is gently nudging people to be responsible and respectful of the environment by cleaning up their cigarette tips after smoking. I chose a Chinese Evergreen plant which naturally purifies and freshens the air as the kiosk to hold the publication. I then placed the plant with the publication inside of the smoking shelter to not only refresh the air but to provide a way for those occupying the shelter a chance to read the publication.
A set of packaging design for Asian dried fruit snack, the dried fruit sometimes can be as herb in China. The logo of the package means "herb" in Chinese. Every box contains real dried fruits inside, the illustration of the package is represent the fruits inside. The inside folded package is inspired by the ancient Chinese medicine package.
Around the River
This publication is about the changing of architecture style around the Pearl River. Guangzhou is building its new skyline and has hired foreign architects to design stunning new structures. The architecture styles are more conceptual and urbanized. This publication's layout design is more relevant to the modern architecture style.
This is a group project that corporate with Eunkyung Kwon, Joo-Young Ko and William Trey Nunnally.
The main three problems of the VCU Student Health Service are far location of the office, short office time that makes students hard to make an appointment, and the different quality of service that is very dependent on the staff.
To solve that problems, we use Proto.io to make an application that all the students can get better service from Student Health Service. Through our app, staff from Student Health Service can provide better service to students, and student can be health and safe in VCU.
Jane Good is an imaginary character developed by a fellow classmate.
Jane is a quiet and reserved individual with bold red hair.
When she was young, she saw an UFO and since then has loved to star gaze with her stuffed Teddy Bear. Her love for the starry sky led her to join the Star Searchers Club.
This project is a study of Jane Good.
At first, I created a scene of an ordinary night in the life of Jane. In this scene, while she watches the stars quietly, a voice arises in her mind saying, "Light up the fire!"
Additionally, I designed a patch for the Star Searchers Club, and sewed it into my dress. While wearing my dress, I took on the role of Jane Good.
My final piece in the Jane Good series was a 1:1 full scale poster to show Jane's interest and characteristics.
The Way We Eat
This project starts with researching on Chinese etiquette. And I develop a series of illustration and typography design to show the culture differences in Chinese etiquette rules. Each Chinese character design is relating to the illustration and telling its etiquette rule. I laser cut the typography form on clear acrylic and align it on the top of the illustration poster for the exhibition.
This project is an experimental exploration of Medusa where I started with sketching the story of Medusa and then attempted to utilize shape and line to simplify Medusa's form. Afterwards, I took the simplified form and created a shopping bag. After exploring two-dimensional design options, I moved to three-dimensional design. I created a poster where the elements in the final product can be cut out and built into a three-dimensional Medusa paper toy. Following this print piece, I developed a hat and a tooth brush based on Medusa's characteristics as additional explorations.
The Way of Seeing
A series of photographs that capturing stables' characteristics.
A icon design of Kuming Attack:eight terrorists targeted civilians in Kunming Railway Station, the police shot four suspects and arrested one. This incident left 31 civilians dead and 141 others injured.
An Experience with broken typography forms: creating a series of forms that based on Chinese strokes, and laser cut out the forms. Using these big strokes forms to install in public spaces.
A illustration to define “Relief” by using relief block print technique. In the illustration, a lady is laying on the beach, and a starfish is relaxing on her body. Her necklace is the word "Relief" and the tattoo on her leg is the definition of "Relief".
“Less is better when it is clear enough to communicate; more is better when it represents its value. Every step has its purpose.”
Graphic design can be very conceptual, but it also can be very functional. In the future, graphic design will become a tool that to blend art into life. In the future, the duration of the trending design will be shorten numerously, and designers’ creativity will burst rapidly. Finding something different is a starting point for a designer.
digital strawberry in real world
Water is food, producing 1 kilo rice, requires about 3500 liters of water.
A labyrinthine publication developed through iterative process, the publication "Repackage" is the product of blind collaboration.